# B2B Ad Campaigns That Actually Worked (From Five Demand Gen Marketers)

Page: https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232/b2b-ad-campaigns-that-actually-worked-from-five-demand-gen-marketers
Text version: https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232/b2b-ad-campaigns-that-actually-worked-from-five-demand-gen-marketers.md
Podcast: [The Dave Gerhardt Show (from Exit Five)](https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232)
Published: 2026-03-28T08:00:00+00:00
Episode link: https://share.transistor.fm/s/241b3537
Audio file: https://pdst.fm/e/media.transistor.fm/241b3537/db0ef344.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-dave-gerhardt-show-from-exit-five-4554232/episodes/b2b-ad-campaigns-that-actually-worked-from-five-demand-gen-marketers
Duration seconds: 3307

## Resource

#341 | In this Exit Five Live session, Cindy Dubon (Director of Growth Marketing, Goldcast), Kelly Arndt (Sr. Demand Gen Manager, Vector), Jeremy Chung (Founder and CEO, Ads by Jer), Tess Pfeifle (Associate Director of Marketing, AirVet), and Richard Meyer (Director of GTM and Growth, GoHappy) each break down a real ad campaign — the channel, the creative, the targeting, the spend, and the results. From influencer-led LinkedIn thought leader ads and CTV surround sound campaigns, to direct mail sequences, conference plays without a booth, and multi-channel signal-based targeting, these are campaigns you can actually steal from. Co-hosted by Jess Cook , VP Marketing at Vector. Ad campaigns linked here . Timestamps (00:00) - Intro and why real examples beat LinkedIn theory (06:49) - Session format and how to participate (08:41) - Cindy Dubon: $8K influencer campaign that generated $700K in pipeline (16:39) - Kelly Arndt: B2B surround sound with CTV, YouTube, and LinkedIn (25:23) - Jeremy Chung: Direct mail plus retargeting to book VC meetings (33:03) - Tess Pfeifle: Conference play with no booth and 2,000% ROI (39:58) - Richard Meyer: How GoHappy stopped overspending on LinkedIn (48:33) - Rapid fire Q&A with all five marketers Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Brought to you by: Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads,…

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