# ABM (Account-Based Marketing) Overview with Brandon Redlinger

Page: https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232/abm-account-based-marketing-overview-with-brandon-redlinger
Text version: https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232/abm-account-based-marketing-overview-with-brandon-redlinger.md
Podcast: [The Dave Gerhardt Show (from Exit Five)](https://stenobird.com/podcast/the-dave-gerhardt-show-from-exit-five-4554232)
Published: 2026-03-19T08:00:00+00:00
Episode link: https://share.transistor.fm/s/df01f587
Audio file: https://pdst.fm/e/media.transistor.fm/df01f587/446a5e46.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-dave-gerhardt-show-from-exit-five-4554232/episodes/abm-account-based-marketing-overview-with-brandon-redlinger
Duration seconds: 3315

## Resource

#339 | Dave is joined by Brandon Redlinger , former VP of Marketing and co-founder of The Forge, for a conversation about how to build an ABM program that works. They cover how to know if your company is ready for ABM, how to select and score target accounts, and why most teams fail by spreading themselves across too many accounts too fast. Brandon also shares the plays that generate real pipeline, how to think about measurement without overcomplicating it, and why ABM and demand gen shouldn't be two separate functions. Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Brought to you by: Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co , and get their new MCP server by clicking here. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

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