# 523: How to Build a Sales Culture That Actually Sticks | Stephen Childs

Page: https://stenobird.com/podcast/the-d2d-podcast-the-ultimate-door-to-door-sales-training-show-for-reps-managers-and-business-owners-482366/523-how-to-build-a-sales-culture-that-actually-sticks-stephen-childs
Text version: https://stenobird.com/podcast/the-d2d-podcast-the-ultimate-door-to-door-sales-training-show-for-reps-managers-and-business-owners-482366/523-how-to-build-a-sales-culture-that-actually-sticks-stephen-childs.md
Podcast: [The D2D Podcast: The Ultimate Door-to-Door Sales Training Show for Reps, Managers, and Business Owners](https://stenobird.com/podcast/the-d2d-podcast-the-ultimate-door-to-door-sales-training-show-for-reps-managers-and-business-owners-482366)
Published: 2026-05-21T19:00:00+00:00
Episode link: https://www.buzzsprout.com/700996/episodes/19218572-523-how-to-build-a-sales-culture-that-actually-sticks-stephen-childs.mp3
Audio file: https://www.buzzsprout.com/700996/episodes/19218572-523-how-to-build-a-sales-culture-that-actually-sticks-stephen-childs.mp3
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Duration seconds: 2563

## Resource

Most leaders think culture is the words on the wall. It's not. Culture is what you do and don't tolerate — and if you're tolerating the wrong behaviors, you don't have a culture. You have a poster. On this episode of The D2D Podcast, Sam Taggart sits down with Stephen Childs, Chief Human Resources Officer of Panasonic Automotive Systems Company of America and author of Just Be Undeniable: The Science, Habits, and Tools of an Unstoppable You. With 25+ years of senior leadership experienc...

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