# From Zero To Hero: The Rise Of Non-Alc Beer Page: https://stenobird.com/podcast/the-crafty-pint-podcast-6968224/from-hero-to-zero-the-rise-of-non-alc-beer Text version: https://stenobird.com/podcast/the-crafty-pint-podcast-6968224/from-hero-to-zero-the-rise-of-non-alc-beer.md Podcast: [The Crafty Pint Podcast](https://stenobird.com/podcast/the-crafty-pint-podcast-6968224) Published: 2026-06-24T14:01:00+00:00 Episode link: https://zencastr.com/z/KgXVfiLR Audio file: https://redirect.zencastr.com/r/episode/6a3ba3b26b8f561b6b72b1ce/size/95583789/audio-files/63f467f97c4fbbc9318cd276/370dfdba-e4f0-4953-9a28-37d9370c7e66.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/the-crafty-pint-podcast-6968224/episodes/from-hero-to-zero-the-rise-of-non-alc-beer Duration seconds: 3982 ## Resource "I don't see any ceiling for non-alc beer." It's fair to say there were plenty of skeptics when non-alcoholic beer first started to appear in earnest in the local beer scene. Yet, in the half-decade-plus since we ran a blind tasting featuring early entrants to the market, the sector has grown and grown. While some brands have come and gone, there's a growing number of established brands and many other breweries for whom their non-alc range forms a significant part of their sales. What's more, Bridge Road Brewers and, more recently, Heaps Normal have started putting non-alc beer on tap [https://craftypint.com/news/3981/tapping-into-non-alcs]. To assess where the market sits, where it could be heading, and why it's come so far already, we pulled together a panel from different facets of the beer world. Molly Rose [https://craftypint.com/brewery/457/molly-rose-brewing] founder Nic Sandery is the brewer behind both Molly Rose and Hiatus non-alcs, Sam Bethune is a former brewer who's now a technical sales specialist at Bintani [https://craftypint.com/business/581/bintani-australia], and former Fixation main man Tom Delmont brings a sales and brand perspective from his role at Hop Nation [https://craftypint.com/brewery/285/hop-nation], who produce a broad range of alcohol-free beers. We look at advances in technology, processes and ingredients, the dos and don'ts of non-alc brewing, take lessons from overseas, and attempt a spot of crystal ball-gazing. This week's opening is a global affair with James recently landed in London amid a European heatwave that looks a lot like Australia in January – albeit without aircon... We discuss two venue openings in the Yarra Valley [https://craftypint.com/news/4111/the-beer-slingers-woori-yallock-tap-house] and the Sunshine Coast [https:… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-crafty-pint-podcast-6968224/episodes/from-hero-to-zero-the-rise-of-non-alc-beer/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/the-crafty-pint-podcast-6968224/from-hero-to-zero-the-rise-of-non-alc-beer.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.