# The Next Frontier of Retail Media: Data, Supply Chain & Growth (Keith Bryan, Founder at Colosseum Strategy)

Page: https://stenobird.com/podcast/the-cpg-view-6029523/the-next-frontier-of-retail-media-data-supply-chain-growth-keith-bryan-founder-at-colosseum-strategy
Text version: https://stenobird.com/podcast/the-cpg-view-6029523/the-next-frontier-of-retail-media-data-supply-chain-growth-keith-bryan-founder-at-colosseum-strategy.md
Podcast: [The CPG View](https://stenobird.com/podcast/the-cpg-view-6029523)
Published: 2026-03-26T18:44:11+00:00
Episode link: https://podcasters.spotify.com/pod/show/thecpgview/episodes/The-Next-Frontier-of-Retail-Media-Data--Supply-Chain--Growth-Keith-Bryan--Founder-at-Colosseum-Strategy-e3h0umv
Audio file: https://anchor.fm/s/da4fa968/podcast/play/117520543/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-26%2F420827481-44100-2-82fb87600d851.mp3
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Duration seconds: 1979

## Resource

You’ve built and scaled one of the top five retail media networks globally—what’s one emerging opportunity in media or retail that you believe is currently undervalued or under-recognized? From analog to digital, you’ve led transformative change. What were the pivotal moments—or decisions—that unlocked the greatest growth in your journey at Best Buy and beyond? You’re known for synthesizing complexity into catalytic opportunities. Can you walk us through a moment where your framing of the future changed the trajectory of a business—or even an industry? You talk about building cultures of regenerating energy. What are some of the specific ways you keep your teams inspired, especially in high-stakes or fast-paced environments like retail media? Looking ahead, what are you most excited about for the future of commerce-meets-media—and where do you see yourself creating the most impact next?

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## Transcript

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