# The New Marketplace Playbook: Winning in the Age of AI, Agentic Commerce & Social Discovery (John LeBaron, Chief Revenue Officer at Pattern)

Page: https://stenobird.com/podcast/the-cpg-view-6029523/the-new-marketplace-playbook-winning-in-the-age-of-ai-agentic-commerce-social-discovery-john-lebaron-chief-revenue-officer-at-pattern
Text version: https://stenobird.com/podcast/the-cpg-view-6029523/the-new-marketplace-playbook-winning-in-the-age-of-ai-agentic-commerce-social-discovery-john-lebaron-chief-revenue-officer-at-pattern.md
Podcast: [The CPG View](https://stenobird.com/podcast/the-cpg-view-6029523)
Published: 2026-07-08T00:05:33+00:00
Episode link: https://podcasters.spotify.com/pod/show/thecpgview/episodes/The-New-Marketplace-Playbook-Winning-in-the-Age-of-AI--Agentic-Commerce--Social-Discovery-John-LeBaron--Chief-Revenue-Officer-at-Pattern-e3lpq8e
Audio file: https://anchor.fm/s/da4fa968/podcast/play/122529486/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-7%2F427549135-44100-2-7e25cceb8639c.mp3
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Duration seconds: 1999

## Resource

What leaders must understand now 4 the shifts in market structure, regulation, or competitive dynamics that demand attention this week. What Leaders Are Getting Wrong? Default assumptions under pressure. The conventional wisdom that no longer holds and the blind spots that create exposure. What to change in the next days. Concrete, tactical adjustments grounded in what operators are actually doing. Planning Implications? How plans should adjust. Connecting weekly signals to annual planning cycles and budget architecture. Executive Close One operator takeaway. One board takeaway. Clarity that travels from the briefing into the boardroom.

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## Transcript

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