# The Lottery Ticket Effect: What Drives True Partnership (Chris Haimbach, North America General Manager at Perrigo)

Page: https://stenobird.com/podcast/the-cpg-view-6029523/the-lottery-ticket-effect-what-drives-true-partnership-chris-haimbach-north-america-general-manager-at-perrigo
Text version: https://stenobird.com/podcast/the-cpg-view-6029523/the-lottery-ticket-effect-what-drives-true-partnership-chris-haimbach-north-america-general-manager-at-perrigo.md
Podcast: [The CPG View](https://stenobird.com/podcast/the-cpg-view-6029523)
Published: 2025-11-20T14:18:12+00:00
Episode link: https://podcasters.spotify.com/pod/show/thecpgview/episodes/The-Lottery-Ticket-Effect-What-Drives-True-Partnership-Chris-Haimbach--North-America-General-Manager-at-Perrigo-e3b80np
Audio file: https://anchor.fm/s/da4fa968/podcast/play/111460537/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-20%2Fe9deb328-4a23-5c18-1be7-a727519b1325.m4a
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Duration seconds: 1414

## Resource

You’re responsible for driving the global growth strategy across Perrigo’s Skin Healing division—what key consumer trends or unmet needs are shaping that strategy today? Balancing innovation with heritage can be tricky in categories like skin healing—how do you think about modernizing a trusted portfolio while staying true to what consumers love? In a world flooded with skincare claims and health-conscious consumers, how does Perrigo approach trust, transparency, and efficacy in brand building across the portfolio? You’ve led go-to-market strategies at a global scale—what have you found to be the most critical success factor when launching skin healing products in today’s competitive retail landscape? What are you most excited about right now in your role - whether it’s a breakthrough innovation, a bold new brand strategy, or something entirely unexpected?

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