# Scaling Digital Commerce at PepsiCo: Strategy, Transformation & Leadership (Avinava Banerjee, Head eCommerce Strategy & Tranformation GCC at PepsiCo)

Page: https://stenobird.com/podcast/the-cpg-view-6029523/scaling-digital-commerce-at-pepsico-strategy-transformation-leadership-avinava-banerjee-head-ecommerce-strategy-tranformation-gcc-at-pepsico
Text version: https://stenobird.com/podcast/the-cpg-view-6029523/scaling-digital-commerce-at-pepsico-strategy-transformation-leadership-avinava-banerjee-head-ecommerce-strategy-tranformation-gcc-at-pepsico.md
Podcast: [The CPG View](https://stenobird.com/podcast/the-cpg-view-6029523)
Published: 2026-07-02T18:05:57+00:00
Episode link: https://podcasters.spotify.com/pod/show/thecpgview/episodes/Scaling-Digital-Commerce-at-PepsiCo-Strategy--Transformation--Leadership-Avinava-Banerjee--Head-eCommerce-Strategy--Tranformation-GCC-at-PepsiCo-e3lj0fj
Audio file: https://anchor.fm/s/da4fa968/podcast/play/122306483/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-2%2F427248815-44100-2-56d4c89505c99.mp3
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Duration seconds: 1518

## Resource

Can you tell us about your journey? What first drew you into eCommerce and analytics and how did those early experiences shape the way you approach digital transformation today? You’ve worked across so many countries and markets. What have you noticed about consumer behavior? Does it really change a lot or are there surprising similarities everywhere? At PepsiCo, you lead eCommerce Strategy and Transformation for the GCC. What has been the most exciting part of driving digital change for a global brand in that region? How do you approach connecting eCommerce with other parts of the business at PepsiCo, like marketing, supply chain, and overall business strategy, especially in a fast moving consumer goods environment? Looking forward, what excites you the most about the future of eCommerce and digital transformation at PepsiCo and beyond

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## Transcript

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