# Rethinking Fulfillment: Amazon’s Big Change and What Comes Next (Rob Hahn, Chief Operations Officer at Pattern)

Page: https://stenobird.com/podcast/the-cpg-view-6029523/rethinking-fulfillment-amazon-s-big-change-and-what-comes-next-rob-hahn-chief-operations-officer-at-pattern
Text version: https://stenobird.com/podcast/the-cpg-view-6029523/rethinking-fulfillment-amazon-s-big-change-and-what-comes-next-rob-hahn-chief-operations-officer-at-pattern.md
Podcast: [The CPG View](https://stenobird.com/podcast/the-cpg-view-6029523)
Published: 2025-11-13T14:19:03+00:00
Episode link: https://podcasters.spotify.com/pod/show/thecpgview/episodes/Rethinking-Fulfillment-Amazons-Big-Change-and-What-Comes-Next-Rob-Hahn--Chief-Operations-Officer-at-Pattern-e3atshf
Audio file: https://anchor.fm/s/da4fa968/podcast/play/111128559/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-13%2F6689f309-c5ce-db4d-2d5f-55160f1537a0.m4a
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Duration seconds: 1541

## Resource

Amazon's decision to end FBA prep services is a significant shift for sellers. From your perspective, what are the immediate challenges brands should anticipate, and how can they proactively address them? You emphasized the importance of not waiting until the last minute to adapt to these changes. What are some early steps sellers can take now to ensure a smooth transition? Pattern offers solutions to help brands navigate these changes. Can you share how Pattern's services are uniquely positioned to support sellers during this transition? In your experience, how can brands balance the need for cost-effective solutions with maintaining the quality and compliance standards that Amazon expects? Looking ahead, what do you believe the future holds for Amazon sellers in terms of fulfillment and logistics, and how can they best prepare for these evolving dynamics?

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## Transcript

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