# Marketing Beyond ROAS: Building Brands in an AI-Driven World (Tom Goodwin: Co-Founder, Digital & AI Transformation Agency at All We Have Is Now)

Page: https://stenobird.com/podcast/the-cpg-view-6029523/marketing-beyond-roas-building-brands-in-an-ai-driven-world-tom-goodwin-co-founder-digital-ai-transformation-agency-at-all-we-have-is-now
Text version: https://stenobird.com/podcast/the-cpg-view-6029523/marketing-beyond-roas-building-brands-in-an-ai-driven-world-tom-goodwin-co-founder-digital-ai-transformation-agency-at-all-we-have-is-now.md
Podcast: [The CPG View](https://stenobird.com/podcast/the-cpg-view-6029523)
Published: 2026-06-25T14:34:19+00:00
Episode link: https://podcasters.spotify.com/pod/show/thecpgview/episodes/Marketing-Beyond-ROAS-Building-Brands-in-an-AI-Driven-World-Tom-Goodwin-Co-Founder--Digital--AI-Transformation-Agency-at-All-We-Have-Is-Now-e3l95ag
Audio file: https://anchor.fm/s/da4fa968/podcast/play/121983760/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-25%2F426817350-44100-2-7cb01cb8576f2.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-cpg-view-6029523/episodes/marketing-beyond-roas-building-brands-in-an-ai-driven-world-tom-goodwin-co-founder-digital-ai-transformation-agency-at-all-we-have-is-now
Duration seconds: 1396

## Resource

To what degree is advertising slowly turning into short term, performance driven marketing, and are brands sacrificing long term equity for immediate return on investment? Retail media has brought advertising directly to the point of purchase. Does this represent the ultimate evolution of marketing efficiency, or the narrowing of brand building into pure conversion mechanics? Agentic commerce and large language model driven discovery are beginning to reshape how consumers find and buy products. How fundamentally will these technologies change the structure of commerce? If artificial intelligence systems increasingly mediate discovery and decision making, will brands need to optimize more for algorithms than for human emotion, and what does that mean for differentiation? Are we at an inflection point where technology is redefining the balance of power between brands, platforms, and consumers, and who stands to gain the most in this next phase of commerce?

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-cpg-view-6029523/episodes/marketing-beyond-roas-building-brands-in-an-ai-driven-world-tom-goodwin-co-founder-digital-ai-transformation-agency-at-all-we-have-is-now/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-cpg-view-6029523/marketing-beyond-roas-building-brands-in-an-ai-driven-world-tom-goodwin-co-founder-digital-ai-transformation-agency-at-all-we-have-is-now.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.