# From Impressions to Impact: The Future of Retail Media at Sam’s Club (Harvey Ma, Vice President & General Manager - Retail Media at Sam's Club)

Page: https://stenobird.com/podcast/the-cpg-view-6029523/from-impressions-to-impact-the-future-of-retail-media-at-sam-s-club-harvey-ma-vice-president-general-manager-retail-media-at-sam-s-club
Text version: https://stenobird.com/podcast/the-cpg-view-6029523/from-impressions-to-impact-the-future-of-retail-media-at-sam-s-club-harvey-ma-vice-president-general-manager-retail-media-at-sam-s-club.md
Podcast: [The CPG View](https://stenobird.com/podcast/the-cpg-view-6029523)
Published: 2026-03-19T13:01:28+00:00
Episode link: https://podcasters.spotify.com/pod/show/thecpgview/episodes/From-Impressions-to-Impact-The-Future-of-Retail-Media-at-Sams-Club-Harvey-Ma--Vice-President--General-Manager---Retail-Media-at-Sams-Club-e3gm7fd
Audio file: https://anchor.fm/s/da4fa968/podcast/play/117169069/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-19%2Fb639e29c-d2b9-cb4f-0ab8-1f285056efda.m4a
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Duration seconds: 1344

## Resource

Can you share a bit about your career journey and how those experiences have shaped the way you think about innovation, consumer behavior, and building high-performing teams today? Sam’s Club has been very intentional about using advertising to enhance the member experience rather than distract from it. How are you thinking about creating additive, engaging moments that genuinely improve the in-club shopping journey? The Race to the Club Omni Experience really stood out as a great example of that approach. Can you walk us through how it came together, what made the execution unique, and the impact you’ve seen across channels and in-club behavior? As retail media continues to evolve, there’s often a temptation to simply add more screens in stores. Why do you believe success won’t come from that approach, and what actually drives meaningful value for members? With omnichannel acceleration, richer member data and expanding in-club media capabilities. What are you most excited about as you look ahead to the future of Sam’s Club MAP and the evolving member experience?

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