# Fail Fast, Move Faster: Competing in the AI Commerce Gold Rush (Destaney Wishon, CEO and Co-Founder of BTR Media)

Page: https://stenobird.com/podcast/the-cpg-view-6029523/fail-fast-move-faster-competing-in-the-ai-commerce-gold-rush-destaney-wishon-ceo-and-co-founder-of-btr-media
Text version: https://stenobird.com/podcast/the-cpg-view-6029523/fail-fast-move-faster-competing-in-the-ai-commerce-gold-rush-destaney-wishon-ceo-and-co-founder-of-btr-media.md
Podcast: [The CPG View](https://stenobird.com/podcast/the-cpg-view-6029523)
Published: 2026-06-18T17:37:01+00:00
Episode link: https://podcasters.spotify.com/pod/show/thecpgview/episodes/Fail-Fast--Move-Faster-Competing-in-the-AI-Commerce-Gold-Rush-Destaney-Wishon--CEO-and-Co-Founder-of-BTR-Media-e3kvm4c
Audio file: https://anchor.fm/s/da4fa968/podcast/play/121673292/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-18%2F426402528-44100-2-df82f966d93c.mp3
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Duration seconds: 1183

## Resource

You’ve built BTR Media into a 9-figure business with a 95%+ client retention rate — without chasing growth for growth’s sake. What has been the hardest part of scaling while staying true to your people-first and relationship-first philosophy? You describe BTR as the “Ritz-Carlton of Amazon Advertising.” What does that look like in practice, both for your clients and your team? You’re passionate about helping others overcome limiting beliefs. What’s one limiting belief you personally had to break through as a founder, and how did it change the way you lead today? The future of retail media: With retail media growing across Amazon, Walmart, and Instacart, where do you see the biggest white space opportunities for brands to stand out in the next 2–3 years? What are you most excited about right now — for yourself, your clients, and for the retail media industry as a whole? What’s one message you’d like to leave our listeners with today?

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## Transcript

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