# Cutting Through the Noise: The Consumer-Centric Commerce Playbook (Matthew Zielinski, Chief Digital Officer at Citizens Pet Products)

Page: https://stenobird.com/podcast/the-cpg-view-6029523/cutting-through-the-noise-the-consumer-centric-commerce-playbook-matthew-zielinski-chief-digital-officer-at-citizens-pet-products
Text version: https://stenobird.com/podcast/the-cpg-view-6029523/cutting-through-the-noise-the-consumer-centric-commerce-playbook-matthew-zielinski-chief-digital-officer-at-citizens-pet-products.md
Podcast: [The CPG View](https://stenobird.com/podcast/the-cpg-view-6029523)
Published: 2026-06-09T15:11:53+00:00
Episode link: https://podcasters.spotify.com/pod/show/thecpgview/episodes/Cutting-Through-the-Noise-The-Consumer-Centric-Commerce-Playbook-Matthew-Zielinski--Chief-Digital-Officer-at-Citizens-Pet-Products-e3ki69v
Audio file: https://anchor.fm/s/da4fa968/podcast/play/121231103/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-9%2F425811523-44100-2-7ed456bd84198.mp3
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Duration seconds: 1440

## Resource

You focus on building strategies that start with understanding the consumer. How has putting the consumer at the center of your decisions shaped your most successful digital initiatives? Brands today operate across retail, pure-play eCommerce, and DTC channels. What are the biggest challenges in creating a seamless experience, and how do you approach solving them? With your experience in performance marketing and advanced measurement, how do you blend data insights with creative strategy to drive meaningful growth? From launching high-converting storefronts to testing new digital platforms, what have been the most important lessons in scaling digital initiatives effectively? If viewers remember one key insight or piece of advice from this conversation, what would you want it to be?

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## Transcript

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