# Closing the Loop: Turning Shopper Data Into Real Growth (Christine Foster, Group Vice President, Commercial Strategy & Operations, (Kroger Precision Marketing) at Kroger )

Page: https://stenobird.com/podcast/the-cpg-view-6029523/closing-the-loop-turning-shopper-data-into-real-growth-christine-foster-group-vice-president-commercial-strategy-operations-kroger-precision-marketing-at-kroger
Text version: https://stenobird.com/podcast/the-cpg-view-6029523/closing-the-loop-turning-shopper-data-into-real-growth-christine-foster-group-vice-president-commercial-strategy-operations-kroger-precision-marketing-at-kroger.md
Podcast: [The CPG View](https://stenobird.com/podcast/the-cpg-view-6029523)
Published: 2026-04-20T19:11:19+00:00
Episode link: https://podcasters.spotify.com/pod/show/thecpgview/episodes/Closing-the-Loop-Turning-Shopper-Data-Into-Real-Growth-Christine-Foster--Group-Vice-President--Commercial-Strategy--Operations--Kroger-Precision-Marketing-at-Kroger-e3i6imb
Audio file: https://anchor.fm/s/da4fa968/podcast/play/118753419/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-20%2F422466906-44100-2-6908031292c43.mp3
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Duration seconds: 1382

## Resource

Can you remind everyone about Kroger Precision Marketing? Tell us about your announcement with Google this week. Incomplete measurement is a top pain point for many brands. With this new reporting, what specific “aha” moments can brands expect to see that they couldn’t see before? How do brands activate? Why is this kind of collaboration between Google and retailers important to brands? How does this change how brands should think about the role of Kroger or Google in their overall media strategy, and how does this help brands reach shoppers at every step of their journey?

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