# Building What's Next: Leadership in the Age of Retail Media (Elizabeth Neubauer-Donovan, EVP, Head of Commerce & Retail Media Networks + Growth Monetization at Acxiom)

Page: https://stenobird.com/podcast/the-cpg-view-6029523/building-what-s-next-leadership-in-the-age-of-retail-media-elizabeth-neubauer-donovan-evp-head-of-commerce-retail-media-networks-growth-monetization-at-acxiom
Text version: https://stenobird.com/podcast/the-cpg-view-6029523/building-what-s-next-leadership-in-the-age-of-retail-media-elizabeth-neubauer-donovan-evp-head-of-commerce-retail-media-networks-growth-monetization-at-acxiom.md
Podcast: [The CPG View](https://stenobird.com/podcast/the-cpg-view-6029523)
Published: 2026-07-23T16:48:48+00:00
Episode link: https://podcasters.spotify.com/pod/show/thecpgview/episodes/Building-Whats-Next-Leadership-in-the-Age-of-Retail-Media-Elizabeth-Neubauer-Donovan--EVP--Head-of-Commerce--Retail-Media-Networks--Growth-Monetization-at-Acxiom-e3mf0bi
Audio file: https://anchor.fm/s/da4fa968/podcast/play/123223858/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-23%2F428487588-44100-2-091262537511d.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-cpg-view-6029523/episodes/building-what-s-next-leadership-in-the-age-of-retail-media-elizabeth-neubauer-donovan-evp-head-of-commerce-retail-media-networks-growth-monetization-at-acxiom
Duration seconds: 1144

## Resource

You’ve consistently been at the forefront of first-party data and omnichannel monetization/ What was an early moment in your career when you realized data would fundamentally reshape how media is bought and sold? Now as SVP, Global Head of Commerce & Retail Media Networks at Acxiom under Omnicom Group, what excites you most about operating at a global scale versus building a single network from the ground up? You’re known for building multi-functional teams and scalable organizations from scratch. What part of that building process energizes you the most the strategy, the talent development, the revenue acceleration, or the technology innovation? When you look back at that journey, what gave you the conviction that hospitality could become a powerful media channel? You spend a lot of time thinking about leadership and potential. What are you personally most excited about unlocking next in the industry and in yourself?

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## Transcript

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