# TCF1103: Stop Scaring Yourself Out of Your Price

Page: https://stenobird.com/podcast/the-contractor-fight-with-tom-reber-539778/tcf1103-stop-scaring-yourself-out-of-your-price
Text version: https://stenobird.com/podcast/the-contractor-fight-with-tom-reber-539778/tcf1103-stop-scaring-yourself-out-of-your-price.md
Podcast: [The Contractor Fight with Tom Reber](https://stenobird.com/podcast/the-contractor-fight-with-tom-reber-539778)
Published: 2026-02-26T07:00:00+00:00
Episode link: http://strongpreneur.libsyn.com/podcast
Audio file: https://episodes.captivate.fm/episode/e0a5ebee-9665-4cc5-a9de-a16295e91e46.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-contractor-fight-with-tom-reber-539778/episodes/tcf1103-stop-scaring-yourself-out-of-your-price
Duration seconds: 1657

## Resource

Most contractors are terrified of their own prices. They choke when it’s time to drop the number because they’re projecting their own cheap-ass buying habits onto the client. In this episode, Tim and Derek break down the "Vanguarding" technique to neutralize sticker shock before it happens. Stop apologizing for being expensive and start owning the value you bring to the jobsite. ============================================================== Ready to stop swinging the hammer like a handyman and start running a real business? Grab the Contractor’s Code to cracking a million dollars in sales at thecontractorfight.com/code ============================================================== == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review. Apple Podcasts Spotify

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## Transcript

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