# In-AI Advertising: Better Answers for Users, Big Questions for Society, with ZeroClick's Ryan Hudson

Page: https://stenobird.com/podcast/the-cognitive-revolution/in-ai-advertising-better-answers-for-users-big-questions-for-society-with-zeroclick-s-ryan-hudson
Text version: https://stenobird.com/podcast/the-cognitive-revolution/in-ai-advertising-better-answers-for-users-big-questions-for-society-with-zeroclick-s-ryan-hudson.md
Podcast: ["The Cognitive Revolution" | AI Builders, Researchers, and Live Player Analysis](https://stenobird.com/podcast/the-cognitive-revolution)
Published: 2025-09-03T21:40:00+00:00
Episode link: https://www.cognitiverevolution.ai
Audio file: https://pdst.fm/e/mgln.ai/e/1113/pscrb.fm/rss/p/traffic.megaphone.fm/RINTP1072672493.mp3?updated=1756931325
Processing state: processed
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Duration seconds: 6662

## Resource

Today Ryan Hudson, Founder and CEO of ZeroClick, joins The Cognitive Revolution to discuss creating advertising infrastructure for AI applications through paid inference-time consideration of advertiser content, examining how to build sustainable monetization for free-tier AI services while learning from the successes and failures of social media's attention economy. Read the full transcript: ⁠https://storage.aipodcast.ing/transcripts/episode/tcr/00919313-9054-4afb-b08e-2ca84dbdbdda/combined_transcript.html Check out our sponsors: Google Gemini, Oracle Cloud Infrastructure, Shopify. Shownotes below brought to you by Notion AI Meeting Notes - try one month for free at: https://notion.com/lp/nathan ZeroClick's Evolution: Originally creators of Pi Ad Block, they've pivoted from ad blocking to building a native advertising system for AI platforms. AI Ad Platform Mechanics: Their system matches user queries with relevant advertising information in a contextual way, enabling paid inference time consideration of advertiser content. Developer Monetization: The platform helps AI developers monetize their free tiers while creating value for both users and advertisers. Shifting Intent Patterns: User queries in AI systems tend to be more exploratory and "upstream" in the funnel compared to direct search queries on Google. Multi-modal Potential: While ZeroClick is starting with text, there's future potential for visual advertising that could enhance AI experiences by showing real purchasable products. Market Void: There's currently a significant gap in the market for AI advertising solutions that ZeroClick is attempting to fill. Sponsors: Google Gemini 2.5. Model Family: The Google Gemini 2.5 family of models is now generally available, offering advanced reasoning for complex tasks…

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