# Ep 72 What to Do When Nothing Is Selling (Without Spiraling or Scrapping Your Coaching Business) Page: https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-72-what-to-do-when-nothing-is-selling-without-spiraling-or-scrapping-your-coaching-business Text version: https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-72-what-to-do-when-nothing-is-selling-without-spiraling-or-scrapping-your-coaching-business.md Podcast: [The Coaching Edge: A Business Building Podcast](https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400) Published: 2026-01-26T04:01:00+00:00 Episode link: https://www.wendymccallum.com/podcasts/the-coaching-edge-a-business-building-podcast/episodes/2149133315 Audio file: https://app.kajabi.com/podcasts/medias/2149133315.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/the-coaching-edge-a-business-building-podcast-6603400/episodes/ep-72-what-to-do-when-nothing-is-selling-without-spiraling-or-scrapping-your-coaching-business Duration seconds: 2531 ## Resource Let’s talk about that moment every coach hits at some point — when nothing is selling. The launch flops. The offer lands with a thud. The inbox is quiet. And suddenly your brain starts telling some very convincing (and very dangerous) stories about what that means. In this episode of The Coaching Edge and the accompanying free Offer Diagnostic Worksheet ( download HERE ) , I walk you through what to do before you panic, deep-six your offer, or decide you’re “just not cut out for this” and call it quits. Because when nothing is selling, the problem is almost never that you’re a bad coach — and believing that can send you straight into a spiral that’s hard to climb out of. Instead, I share how I diagnose sales problems using my Business Compass model , how to identify what’s actually broken in your sales chain, and what to focus on first so you can get things moving again — calmly, strategically, and without burning your business down. In this episode, I cover: The most dangerous assumption coaches make when sales are slow — and why it’s almost never true Why “nothing is selling” is data, not a verdict on your ability as a coach The common (but misleading) fixes coaches jump to when they panic How to audit your business using the North, East, South, and West of the Business Compass How to tell whether you have a visibility problem, a trust problem, or an offer problem Why old-school conversations and direct outreach still work — especially when sales are slow What not to do when things feel quiet (even though it’s tempting) If you’ve been questioning yourself, your offer, or your entire business because sales feel slow right now, this episode will help you step out of emotion and back into clarity — and give you a grounded way forward. Resources: Your free  Offer Di… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-coaching-edge-a-business-building-podcast-6603400/episodes/ep-72-what-to-do-when-nothing-is-selling-without-spiraling-or-scrapping-your-coaching-business/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/the-coaching-edge-a-business-building-podcast-6603400/ep-72-what-to-do-when-nothing-is-selling-without-spiraling-or-scrapping-your-coaching-business.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.