# Behind the Scenes of 2025

Page: https://stenobird.com/podcast/the-coaching-crowd-podcast-with-jo-wheatley-zoe-hawkins-4482084/behind-the-scenes-of-2025
Text version: https://stenobird.com/podcast/the-coaching-crowd-podcast-with-jo-wheatley-zoe-hawkins-4482084/behind-the-scenes-of-2025.md
Podcast: [The Coaching Crowd® Podcast with Jo Wheatley & Zoe Hawkins](https://stenobird.com/podcast/the-coaching-crowd-podcast-with-jo-wheatley-zoe-hawkins-4482084)
Published: 2025-12-29T05:00:00+00:00
Episode link: https://coachingcrowd2021.libsyn.com/behind-the-scenes-of-2025
Audio file: https://traffic.libsyn.com/secure/coachingcrowd2021/Behind_the_Scenes_of_2025.mp3?dest-id=3129767
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JSON: https://stenobird.com/v1/public/podcasts/the-coaching-crowd-podcast-with-jo-wheatley-zoe-hawkins-4482084/episodes/behind-the-scenes-of-2025
Duration seconds: 1321

## Resource

What does a year of growth really look like when you step away from the highlight reel and tell the truth? As we reach the end of 2025, we wanted to pause and pull back the curtain on what this year has genuinely been like for us behind the scenes. This episode is an honest, reflective conversation about the reality of running a values led coaching business through a year of challenge, change, and deep learning. We talk openly about the tension between what people often see from the outside and what it has actually felt like to be inside the business. This year has asked a lot of us. There have been moments of momentum and celebration alongside periods of complexity, uncertainty, and sustained effort that few people ever witness. We reflect on how a trip to Dubai at the start of the year became a catalyst for significant shifts in our thinking. Stepping into a different environment gave us the space to see long standing business bottlenecks with fresh eyes. What had felt heavy and immovable suddenly became solvable. That experience reshaped how we approached systems, automation, and the role technology plays in supporting rather than draining a coaching business. We share what it took to bring our Neurodivergent Inclusive Coaching programme to life, both in its full facilitated form and later through the Essentials offering. These programmes hold enormous meaning for us, not only because of their impact on coaches and clients, but because of the care, collaboration, and emotional labour involved in creating them well. This year reminded us why programme creation is so demanding and why integrity in delivery matters deeply to us. Much of 2025 has been about strengthening the foundations of the business. We talk about the unglamorous but essential work of refining proces…

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## Transcript

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