# #187 - Marketing for Fitness Coaches - Kandace Hudspeth

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Text version: https://stenobird.com/podcast/the-coaches-corner-university-podcast-6445712/187-marketing-for-fitness-coaches-kandace-hudspeth.md
Podcast: [The Coaches Corner University Podcast](https://stenobird.com/podcast/the-coaches-corner-university-podcast-6445712)
Published: 2026-03-31T12:00:00+00:00
Episode link: https://www.buzzsprout.com/2359416/episodes/18935238-187-marketing-for-fitness-coaches-kandace-hudspeth.mp3
Audio file: https://www.buzzsprout.com/2359416/episodes/18935238-187-marketing-for-fitness-coaches-kandace-hudspeth.mp3
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Duration seconds: 3545

## Resource

Today I got to sit down with Kandace Hudspeth, CMO at OPEX + CoachRx, 20+ years in marketing, brand and growth strategy, and product development. She helps fitness coaches, personal trainers, and fitness brands build businesses with confidence, clarity and consistency. We discussed: 00:01 — Kandace's Background and Journey to OPEX 03:29 — Why Coaches Think They Hate Marketing 04:32 — Making Sales a Confirmation, Not a Pitch 10:23 — The Person, Problem, Promise Framework 11:17 — Problem Aware...

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## Transcript

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