# Why Rebrands Actually Fail - James Maddison

Page: https://stenobird.com/podcast/the-cmo-whisperer-6598568/why-rebrands-actually-fail-james-maddison
Text version: https://stenobird.com/podcast/the-cmo-whisperer-6598568/why-rebrands-actually-fail-james-maddison.md
Podcast: [The CMO Whisperer](https://stenobird.com/podcast/the-cmo-whisperer-6598568)
Published: 2026-07-07T11:00:00+00:00
Episode link: https://share.transistor.fm/s/74502191
Audio file: https://dts.podtrac.com/redirect.mp3/media.transistor.fm/74502191/9da95674.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-cmo-whisperer-6598568/episodes/why-rebrands-actually-fail-james-maddison
Duration seconds: 1920

## Resource

My guest today is James Maddison, CMO at blockchain.com, and this is one of those stories where the path to the top doesn't exactly follow the neat little roadmap that career counselors hand you in school. James has worn a lot of hats on the way. Journalism, entrepreneurship, brand building, marketing leadership, and figuring out how to connect storytelling with growth in industries that move fast and rarely come with instruction manuals. Before blockchain.com, he helped shape growth and marketing at TradingView and played a key role at Resi, as the company expanded its presence in a crowded market. Now he's leading global marketing at blockchain.com, operating at the intersection of finance, technology, culture, and consumer trust. And if you've spent any time around crypto, you know that isn't exactly marketing on easy mode by any means.

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## Transcript

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