# Where Strategy Meets Reality -  Christopher Wallace

Page: https://stenobird.com/podcast/the-cmo-whisperer-6598568/where-strategy-meets-reality-christopher-wallace
Text version: https://stenobird.com/podcast/the-cmo-whisperer-6598568/where-strategy-meets-reality-christopher-wallace.md
Podcast: [The CMO Whisperer](https://stenobird.com/podcast/the-cmo-whisperer-6598568)
Published: 2026-04-03T11:00:00+00:00
Episode link: https://share.transistor.fm/s/959a98bc
Audio file: https://dts.podtrac.com/redirect.mp3/media.transistor.fm/959a98bc/34af22c1.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-cmo-whisperer-6598568/episodes/where-strategy-meets-reality-christopher-wallace
Duration seconds: 1749

## Resource

My guest today is Christopher Wallace. Christopher spends his days helping companies close one of the biggest gaps in business, the space between what gets set in the boardroom and what actually happens in front of the customer. He's the president of InnerView, where he works closely with sales organizations to make sure their go-to-market strategies don't just live in slide decks, but actually show up in the moments that matter most - when customers are making buying decisions. Under his leadership, InnerView has helped companies drive meaningful improvements in revenue performance and customer satisfaction across millions of frontline interactions. Christopher is also an adjunct marketing professor at Villanova University, and his insights have been featured in Harvard Business Review and Forbes, to name a few. He's a frequent keynote speaker, panel moderator and podcast guest, appearing on more than 70 business shows.

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## Transcript

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