# The Secret to Brand Loyalty - Warren Kornblum

Page: https://stenobird.com/podcast/the-cmo-whisperer-6598568/the-secret-to-brand-loyalty-warren-kornblum
Text version: https://stenobird.com/podcast/the-cmo-whisperer-6598568/the-secret-to-brand-loyalty-warren-kornblum.md
Podcast: [The CMO Whisperer](https://stenobird.com/podcast/the-cmo-whisperer-6598568)
Published: 2026-05-05T11:00:00+00:00
Episode link: https://share.transistor.fm/s/6df5b3f7
Audio file: https://dts.podtrac.com/redirect.mp3/media.transistor.fm/6df5b3f7/e760b2c5.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-cmo-whisperer-6598568/episodes/the-secret-to-brand-loyalty-warren-kornblum
Duration seconds: 1859

## Resource

My guest today is Warren Kornblum. Warren works with brands that want more than attention. They want to matter. From founding one of Canada's fastest-growing agencies to serving as global CMO of Toys R Us, he's been in the rooms where growth, reinvention, and tough decisions actually happen. And what he's seen is simple. Brains don't fall apart because of strategy. They fall apart when they stop mattering to their people and to their customers. He's also the author of Notes from the Brand Stand, where he introduces share of heart, the emotional connection that drives real loyalty.

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## Transcript

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