# The Agentic Shift in Marketing - Don Sklenka

Page: https://stenobird.com/podcast/the-cmo-whisperer-6598568/the-agentic-shift-in-marketing-don-sklenka
Text version: https://stenobird.com/podcast/the-cmo-whisperer-6598568/the-agentic-shift-in-marketing-don-sklenka.md
Podcast: [The CMO Whisperer](https://stenobird.com/podcast/the-cmo-whisperer-6598568)
Published: 2026-02-16T12:00:00+00:00
Episode link: https://share.transistor.fm/s/20ac2c19
Audio file: https://dts.podtrac.com/redirect.mp3/media.transistor.fm/20ac2c19/097befe5.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-cmo-whisperer-6598568/episodes/the-agentic-shift-in-marketing-don-sklenka
Duration seconds: 1885

## Resource

My guest today is Don Sklenka, SVP of AI Optimization at Claritas and one of the rare operators who's lived at the intersection of creative media and machine intelligence long before AI became a buzzword on every deck. With nearly 25 years in digital marketing, Don built his foundation inside global agency powerhouses like Publicis and Dentsu, leading omni-channel strategies for Fortune 500 brands across retail, CPG, automotive and healthcare. Today, Don is scaling patented AI solutions that turn data into decisions and campaigns into performance engines, real-time optimization, predictive analytics, smarter, creative, better outcomes, less noise, and more signal. Finally, he's a lifelong Cleveland sports fan, which tells you everything you need to know about his resilience and commitment to the long game!

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## Transcript

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