# Scaling Brands Across Cultures - Katherine Melchior Ray

Page: https://stenobird.com/podcast/the-cmo-whisperer-6598568/scaling-brands-across-cultures-katherine-melchior-ray
Text version: https://stenobird.com/podcast/the-cmo-whisperer-6598568/scaling-brands-across-cultures-katherine-melchior-ray.md
Podcast: [The CMO Whisperer](https://stenobird.com/podcast/the-cmo-whisperer-6598568)
Published: 2026-04-10T11:13:36+00:00
Episode link: https://share.transistor.fm/s/831c28ef
Audio file: https://dts.podtrac.com/redirect.mp3/media.transistor.fm/831c28ef/ed358ad6.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-cmo-whisperer-6598568/episodes/scaling-brands-across-cultures-katherine-melchior-ray
Duration seconds: 2030

## Resource

My guest today is Katherine Melchior Ray, one of the world's leading voices in global marketing. Her career includes senior leadership roles at some of the most iconic brands in the world, including Nike, Louis Vuitton, Gucci and Hyatt. Today, Katherine is the president of Globe Ally Consulting and also teaches global marketing at UC Berkeley's Haas School of Business. Fluent in French and Japanese, she has built a reputation for helping brands navigate the delicate balance between global scale and local cultural relevance. She's also the co-author of the book Brand Global, Adapt Local, written with Nataly Kelly, CMO of Zappi. It's a book that offers marketers a practical framework for balancing global brand consistency with local cultural relevance. Katherine is a much sought-after voice on marketing, culture and leadership, speaking at global stages like Cannes Lions and her insights have been featured in major media, including 60 Minutes, New York Times, Wall Street Journal and CNN. When you sit down with someone who has operated at the highest levels of global marketing and understands culture the way Katherine does, you're going to walk away smarter than when you started.

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## Transcript

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