# Relationships Still Drive Business - Heather McLeod

Page: https://stenobird.com/podcast/the-cmo-whisperer-6598568/relationships-still-drive-business-heather-mcleod
Text version: https://stenobird.com/podcast/the-cmo-whisperer-6598568/relationships-still-drive-business-heather-mcleod.md
Podcast: [The CMO Whisperer](https://stenobird.com/podcast/the-cmo-whisperer-6598568)
Published: 2026-05-19T11:00:00+00:00
Episode link: https://share.transistor.fm/s/f54887a4
Audio file: https://dts.podtrac.com/redirect.mp3/media.transistor.fm/f54887a4/bf607b2b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-cmo-whisperer-6598568/episodes/relationships-still-drive-business-heather-mcleod
Duration seconds: 1850

## Resource

My guest today is Heather McLeod, Chief Marketing Officer at BNI, someone who turns big global strategy into marketing that actually works. She's built her reputation on cutting through noise and focusing on what actually drives growth, scaling a community of more than 345,000 members across 70+ countries without losing what makes it human. At a time when everything is digital, automated, and AI-driven, she's right at the center of something just as powerful. Real in-person connection. Relationship marketing, community, and the idea that business still gets done between people, not platforms. No fluff, just what works.

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## Transcript

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