# Innovation Beyond the Hype - Jacquie Corbelli

Page: https://stenobird.com/podcast/the-cmo-whisperer-6598568/innovation-beyond-the-hype-jacquie-corbelli
Text version: https://stenobird.com/podcast/the-cmo-whisperer-6598568/innovation-beyond-the-hype-jacquie-corbelli.md
Podcast: [The CMO Whisperer](https://stenobird.com/podcast/the-cmo-whisperer-6598568)
Published: 2026-02-23T12:00:00+00:00
Episode link: https://share.transistor.fm/s/de27755a
Audio file: https://dts.podtrac.com/redirect.mp3/media.transistor.fm/de27755a/afdf37d6.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-cmo-whisperer-6598568/episodes/innovation-beyond-the-hype-jacquie-corbelli
Duration seconds: 1929

## Resource

My guest today is Jackie Corbelli, Founder and CEO of BrightLine and one of the true pioneers of interactive television and engagement-driven advertising. She’s spent her career helping transform TV from a passive screen into a two-way experience for Fortune 100 brands and the world’s largest streaming platforms, long before most of the industry realized where things were headed. Jackie is also the author of Changemaker , a leadership playbook drawn from decades of scaling innovation, leading through complexity, and building organizations that actually drive impact. From advising global institutions like the UN and the Vatican on technology and sustainability to shaping how brands think about media, strategy, and transformation, she brings a rare systems-level perspective on leadership, business, and the future of marketing.

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## Transcript

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