# How Relationships Change Everything - Nataly Kelly

Page: https://stenobird.com/podcast/the-cmo-whisperer-6598568/how-relationships-change-everything-nataly-kelly
Text version: https://stenobird.com/podcast/the-cmo-whisperer-6598568/how-relationships-change-everything-nataly-kelly.md
Podcast: [The CMO Whisperer](https://stenobird.com/podcast/the-cmo-whisperer-6598568)
Published: 2026-05-01T11:00:00+00:00
Episode link: https://share.transistor.fm/s/34d6ac8c
Audio file: https://dts.podtrac.com/redirect.mp3/media.transistor.fm/34d6ac8c/31401e5c.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-cmo-whisperer-6598568/episodes/how-relationships-change-everything-nataly-kelly
Duration seconds: 2092

## Resource

My guest today is Nataly Kelly, Chief Marketing Officer at Zappi, where she's helping some of the world's biggest brands rethink how they understand consumers and make faster, smarter, data-driven decisions. Nataly is one of those rare marketing leaders who blends operator muscle with true global perspective. Before Zappi, she spent nearly a decade at HubSpot, where she played a key role in the company's international growth, leading marketing, localization and expansion into new markets. She's also the co-author with Katherine Melchior Ray, another guest on the pod, of Brand Global Adapt Local: How to Build Brand Value Across Cultures. A must-read for anyone trying to build a brand that actually travels across borders and cultures. She started her career as a Spanish interpreter and built her way to the CMO seat, giving her a uniquely powerful lens on communication, culture, and connection. Nataly brings strategic clarity, global insight and real operating experience to the table. And that's exactly why this is going to make such a great conversation.

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## Transcript

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