# CMOs Should Think Bigger - Bruce Hershey

Page: https://stenobird.com/podcast/the-cmo-whisperer-6598568/cmos-should-think-bigger-bruce-hershey
Text version: https://stenobird.com/podcast/the-cmo-whisperer-6598568/cmos-should-think-bigger-bruce-hershey.md
Podcast: [The CMO Whisperer](https://stenobird.com/podcast/the-cmo-whisperer-6598568)
Published: 2026-06-30T11:00:00+00:00
Episode link: https://share.transistor.fm/s/70c49518
Audio file: https://dts.podtrac.com/redirect.mp3/media.transistor.fm/70c49518/ea8b9567.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-cmo-whisperer-6598568/episodes/cmos-should-think-bigger-bruce-hershey
Duration seconds: 1664

## Resource

My guest today is Bruce Hershey, co-founder and partner of the CMO Whisperer Advisory and someone I've known for at least 15 years. He's a brother. He's a mentor. He's a friend. He's a confidant. He's everything. He's also one of those rare leaders who has sat in just about every seat that matters. He's a former global CMO of the Year, a senior executive, operator, entrepreneur, and business builder whose career spans more than three decades across major brands, agencies, startups, and founder-led companies. But what has always stood out to me the most about Bruce isn't just the resume; it's the way he sees around corners. He has this incredible ability to connect leadership vision to operational reality, marketing to revenue, and strategy to actual execution. A big reason the CMO Whisper Advisory exists the way it does today is because of the conversations Bruce and I have had over the years about what companies, CMOs and leaders are really doing behind closed doors. Not the polished conference room version. The real version.

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## Transcript

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