# How this global company's first CMO made marketing everyone's business

Page: https://stenobird.com/podcast/the-cmo-show-1096466/how-this-global-company-s-first-cmo-made-marketing-everyone-s-business
Text version: https://stenobird.com/podcast/the-cmo-show-1096466/how-this-global-company-s-first-cmo-made-marketing-everyone-s-business.md
Podcast: [The CMO Show](https://stenobird.com/podcast/the-cmo-show-1096466)
Published: 2026-01-22T00:46:00+00:00
Episode link: https://www.thecmoshow.impactinstitute.com.au/episodes/how-this-global-companys-first-cmo-made-marketing-everyones-business
Audio file: https://traffic.libsyn.com/secure/thecmoshow/The_CMO_Show_Ep_242_-_David_Levingston_1.0_1.mp3?dest-id=318104
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Duration seconds: 1667

## Resource

What would you do if you walked into a fast‑growing global company as its first ever CMO with no marketing playbook and no inherited systems? That was the challenge and opportunity facing David Levingston, Global Chief Marketing Officer at Aero Healthcare. In this episode of The CMO Show , David shares what it takes to build a marketing function from scratch that is treated not as a bolt-on, but as the connective force across product, data, b rand and customer experience. The conversation explores sequenc ing intuition behind data and facts in the planning stages , look ing for clarity before creativity and rethink ing approach es to named vs generic brand strategy. This episode is brought to you by impact advisory, communications and events agency, ImpactInstitute in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au

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