# How to Position Yourself as the Expert and Get Chosen Faster with Lori Harder

Page: https://stenobird.com/podcast/the-chris-harder-show-222691/how-to-position-yourself-as-the-expert-and-get-chosen-faster-with-lori-harder
Text version: https://stenobird.com/podcast/the-chris-harder-show-222691/how-to-position-yourself-as-the-expert-and-get-chosen-faster-with-lori-harder.md
Podcast: [The Chris Harder Show](https://stenobird.com/podcast/the-chris-harder-show-222691)
Published: 2026-04-08T09:30:00+00:00
Episode link: https://chrisharder.me/podcast/
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/fortheloveofmoney/E1115_CHS_HSSS_FINAL.mp3?dest-id=489910
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Duration seconds: 872

## Resource

Why are people interested in what you do, but still not hiring you? In this episode, Lori and I break down one of the biggest problems we saw inside our Elite Mastermind, even among 7 and 8-figure entrepreneurs. We talk about why "clear beats cute" every single time, how overcomplicating your messaging is costing you opportunities, and why you have to decide you are the expert before you ever feel ready. I share the exact fill-in-the-blank sentence we gave our Mastermind to fix their messaging instantly, and how repeating it consistently will change how people see you and how you show up. Get ready to simplify your message, own your positioning, and start getting chosen faster. HIGHLIGHTS Why unclear messaging is costing you opportunities. The "clear, not cute" rule that makes you easier to refer and hire. Why high earners still struggle to explain what they do. The decision that separates people who get chosen from those who don't Lessons from Mel Robbins and Vivian Tu on the power of repetitive branding. The sentence that can instantly clarify your business. What happens when you don't position yourself as the expert. RESOURCES Join the most supportive mastermind on the internet - the Mentor Collective Mastermind! Make More Sales in the next 90 days - GET THE BLUEPRINT HERE ! Check out upcoming events + Masterminds: chrisharder.me Text DAILY to 310-421-0416 to get daily Money Mantras to boost your day. FOLLOW Chris: @chriswharder Lori: @loriharder Frello: @frello_app

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