# What It Takes to Launch a Restaurant in Today’s Hospitality World | Georgie Woollam Edwards (E145) Page: https://stenobird.com/podcast/the-chef-jkp-podcast-1251632/season-11-episode-14-what-it-takes-to-launch-a-restaurant-in-today-s-hospitality-world-georgie-woollam-edwards Text version: https://stenobird.com/podcast/the-chef-jkp-podcast-1251632/season-11-episode-14-what-it-takes-to-launch-a-restaurant-in-today-s-hospitality-world-georgie-woollam-edwards.md Podcast: [The Chef JKP Podcast](https://stenobird.com/podcast/the-chef-jkp-podcast-1251632) Published: 2025-12-18T02:00:00+00:00 Episode link: https://www.buzzsprout.com/1104464/episodes/18370063-what-it-takes-to-launch-a-restaurant-in-today-s-hospitality-world-georgie-woollam-edwards-e145.mp3 Audio file: https://www.buzzsprout.com/1104464/episodes/18370063-what-it-takes-to-launch-a-restaurant-in-today-s-hospitality-world-georgie-woollam-edwards-e145.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/the-chef-jkp-podcast-1251632/episodes/season-11-episode-14-what-it-takes-to-launch-a-restaurant-in-today-s-hospitality-world-georgie-woollam-edwards Duration seconds: 6487 ## Resource Send us Fan Mail Season 11 continues with conversations that explore the forces shaping hospitality beyond the kitchen. In this episode, Chef JKP sits down with Georgie Woollam Edwards, Founder of Katch International, a London and Dubai based PR and experiential agency that has helped shape some of the region’s most influential restaurant and hotel launches. Georgie’s journey moves from early years in theatre and media to studying culture, storytelling, and communication, before building a ... ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-chef-jkp-podcast-1251632/episodes/season-11-episode-14-what-it-takes-to-launch-a-restaurant-in-today-s-hospitality-world-georgie-woollam-edwards/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/the-chef-jkp-podcast-1251632/season-11-episode-14-what-it-takes-to-launch-a-restaurant-in-today-s-hospitality-world-georgie-woollam-edwards.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.