# Catherine and Ella from Savvy Marketing: What Charity Retail Can Learn From Shopper Psychology

Page: https://stenobird.com/podcast/the-charity-shop-chat-7700924/catherine-and-ella-from-savvy-marketing-what-charity-retail-can-learn-from-shopper-psychology
Text version: https://stenobird.com/podcast/the-charity-shop-chat-7700924/catherine-and-ella-from-savvy-marketing-what-charity-retail-can-learn-from-shopper-psychology.md
Podcast: [The Charity Shop Chat](https://stenobird.com/podcast/the-charity-shop-chat-7700924)
Published: 2026-03-11T00:00:00+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/0656ebb93f329e49faafe0f1c7003304f6272900c510a7dd7bb607f08805492d/eyJlcGlzb2RlSWQiOiJlYjNiZmNiOC05OTUwLTQ0OWYtOTY5Ny0wM2NlZjU1YTNiYjMiLCJwb2RjYXN0SWQiOiI1Mzc4Y2NmYy05NGFiLTQ5NzctYjEzZC1mNDM1NGMzZDEyOWUiLCJhY2NvdW50SWQiOiI2OTI0NDA5NGNkNTIxZjkzMzRmYjcwOGIiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjliMGEwOTY0NmZhMTAyOTI3MTFjNzY3L2FtZWxpYS1jYXJ0d3JpZ2h0cy1zdHVkaW8tY29tcG9zZXItMjAyNi0zLTEwX18yMy01Mi02Lm1wMyJ9.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-charity-shop-chat-7700924/episodes/catherine-and-ella-from-savvy-marketing-what-charity-retail-can-learn-from-shopper-psychology
Duration seconds: 3633

## Resource

In this episode of Charity Shop Chat, we explore what charity retail can learn from the world of shopper marketing. Joined by retail specialists Catherine Shuttleworth and Ella Baynes from Savvy Marketing, we unpack how insight and human behaviour influence buying decisions at the point of purchase. From competing in a crowded retail landscape to using data and digital, the conversation challenges charity retailers to think about their shoppers and design experiences that truly connect and create impact on the shop floor. Most importantly, we discuss the value of stepping outside our sector’s echo chamber to gain fresh perspectives from retail experts.

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## Transcript

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