# Measuring What Matters: Driving Impact Through Effective KPIs

Page: https://stenobird.com/podcast/the-cause-effect-podcast-1208889/measuring-what-matters-driving-impact-through-effective-kpis
Text version: https://stenobird.com/podcast/the-cause-effect-podcast-1208889/measuring-what-matters-driving-impact-through-effective-kpis.md
Podcast: [The Cause+Effect Podcast](https://stenobird.com/podcast/the-cause-effect-podcast-1208889)
Published: 2025-07-24T12:06:07+00:00
Episode link: https://www.spreaker.com/episode/measuring-what-matters-driving-impact-through-effective-kpis--67098694
Audio file: https://api.spreaker.com/download/episode/67098694/cause_effect_trent_and_josh_2025_1.mp3
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Duration seconds: 1711

## Resource

In this insightful episode of the Cause+Effect Podcast , host Trent Dunham is joined by Joshua Crowther to explore the critical role of measurement in organizational growth and effectiveness. With over 17 years of experience, including a decade leading Dunham+Company’s Australian office, Josh brings a wealth of expertise to the conversation. Together, they dive into why measuring outcomes matters, how to define key performance indicators (KPIs), and the importance of balancing data with storytelling. From understanding donor journeys to building accountability within teams, this episode unpacks practical strategies for organizations to measure what truly matters and use those insights to drive greater impact. Whether you’re a nonprofit leader, fundraiser, marketer, or strategist, this episode offers actionable takeaways to help you steward resources effectively, communicate your mission clearly, and achieve long-term success. Tune in to learn how effective measurement can transform your organization and amplify its Kingdom impact!

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## Transcript

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