# EP346 Profit Pays Your Bills, Value Gives You Options

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Text version: https://stenobird.com/podcast/the-cash-rich-exit-podcast-12661/ep346-profit-pays-your-bills-value-gives-you-options.md
Podcast: [The Cash Rich Exit Podcast](https://stenobird.com/podcast/the-cash-rich-exit-podcast-12661)
Published: 2026-05-05T12:00:00+00:00
Episode link: https://iamamillionairesonowwhat.libsyn.com/ep346-profit-pays-your-bills-value-gives-you-options
Audio file: https://traffic.libsyn.com/secure/iamamillionairesonowwhat/346__Krystyn__Matt_Harrison__-_HORIZON_ADVISORS.mp3?dest-id=708100
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JSON: https://stenobird.com/v1/public/podcasts/the-cash-rich-exit-podcast-12661/episodes/ep346-profit-pays-your-bills-value-gives-you-options
Duration seconds: 2388

## Resource

Episode Summary: What is the difference between a business that generates income and one that creates wealth? In this episode, host Colleen O'Connell-Campbell sits down with husband-and-wife team Krystyn and Matt Harrison of Horizon Advisors, who bring complementary perspectives from different sides of the deal table. Krystyn is a five-time founder who learned the hard way what happens when you run your own sale process, lose competitive tension, and have a seven-figure LOI collapse in eight weeks. Matt spent his M&A career watching owners come to market for the wrong reasons - cancer diagnoses, divorces, sudden deaths - and seeing how lack of preparation cost them millions. Together, they now work with founders at a million dollars or more in EBITDA to build businesses that are more valuable, less founder-dependent, and full of options - whether that means scaling further, stepping back, or selling. The conversation covers founder psychology, the control trap, why your best seller being the owner is a red flag to buyers, and how to flip the mindset from working in your business to working on it. Key Takeaways: Krystyn built Prosper, a coaching platform with 30,000 users and clients including RBC and Lululemon. When a close competitor raised $150 million, she pursued a sale. Running her own process without an M&A advisor, she lost competitive tension, watched a seven-figure LOI fall apart, and ultimately exited on far less favourable terms. Lesson one: do not run your own process. Lesson two came after the deal closed - Krystyn had no plan for what came next. An empty calendar and an identity crisis followed. The exit is not a headline. It is a phase of the business, and personal readiness is part of it. After Prosper, Krystyn operated within a U.S. private equ…

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## Transcript

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