# Building a Brand by Being Authentic

Page: https://stenobird.com/podcast/the-career-guy-3712690/building-a-brand-by-being-authentic
Text version: https://stenobird.com/podcast/the-career-guy-3712690/building-a-brand-by-being-authentic.md
Podcast: [The Career Guy](https://stenobird.com/podcast/the-career-guy-3712690)
Published: 2024-08-13T18:36:03+00:00
Episode link: https://the-career-guy.simplecast.com/episodes/building-a-brand-by-being-authentic-pndKEmhW
Audio file: https://cdn.simplecast.com/audio/85f0f427-6040-4764-8f62-34792e2f71cb/episodes/944d0b01-5eed-4b0f-a4a6-c67d15e0f5d5/audio/8c72c750-e148-4669-9bdc-7640e5d64998/default_tc.mp3?aid=rss_feed&feed=yUA1W_Fy
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JSON: https://stenobird.com/v1/public/podcasts/the-career-guy-3712690/episodes/building-a-brand-by-being-authentic
Duration seconds: 3312

## Resource

This interview is with Danny Arnold, CEO, founder, and head trainer of You Fit Life, a personal health and fitness facility in S.W. Calgary, Alberta. Danny is a graduate of the Exercise Science Program at Lethbridge College. He also has his designation as a personal trainer from the Canadian Society of Exercise Physiology known as C.S.E.P. We start this interview with Danny explaining growing up in Claresholm. We covered his high school years where he admitted that he was not excelling academically leaving him a little uncertain. With some guidance, he discovered the Exercise Science Program at Lethbridge College. As he explains the program was more hands-on which for him was a good fit. We do go over the similarities and differences between this program and a kinesiology program at a university. We go over his experience acquiring the designation to be a personal trainer. The accreditation is from the Canadian Society of Exercise Physiology known as C.S.E.P. Starting a career is hard and Danny explains how he developed his experience upon graduating. There is some good insight for anybody starting or doing a career change. Also, in explaining how he gained his experience he reveals more about how the fitness industry works. This can be very insightful for anyone wanting to hire a personal trainer or may want to get into this industry. We talked about his motivation for starting his own business You Fit Life. This comes with 9 years of working for someone else which he discusses as well. There is a detailed discussion on how he started and grew this business. We cover all the steps from leasing space, to the legalities, and recruiting people which is an eye-opener. Above all leadership, and team building are discussed. We cover topics related to COVID-19 and how he sur…

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## Transcript

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