# EP 197: How to Market Cannabis Without Breaking the Rules

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Text version: https://stenobird.com/podcast/the-cannabis-accounting-podcast-1164143/ep-197-how-to-market-cannabis-without-breaking-the-rules.md
Podcast: [The Cannabis Accounting Podcast](https://stenobird.com/podcast/the-cannabis-accounting-podcast-1164143)
Published: 2026-03-25T20:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/dopecfo/episodes/EP-197-How-to-Market-Cannabis-Without-Breaking-the-Rules-e3gumh0
Audio file: https://anchor.fm/s/97e26c0/podcast/play/117446624/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-25%2F420725116-44100-2-8459eb3e055c4.m4a
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JSON: https://stenobird.com/v1/public/podcasts/the-cannabis-accounting-podcast-1164143/episodes/ep-197-how-to-market-cannabis-without-breaking-the-rules
Duration seconds: 1929

## Resource

👉 Finance professionals looking to get into cannabis accounting, check out our free training here: https://go.dopecfo.com/specialized-cfo-vsl 👉 Cannabis business owners looking for specialized accounting solutions, check out DOPE CFO here: https://www.dopecfo.us/ In this episode of the Cannabis Accounting Podcast, host Raymond Guns sits down with Samuel Fisher, co-founder of Green Dispensary Marketing, to discuss the unique challenges of marketing in the cannabis industry and how businesses can overcome them to drive growth and profitability. Samuel shares his journey from teaching history to becoming a marketing expert, helping dispensaries and cannabis brands navigate the complexities of compliance and visibility in a highly regulated market. Watch to learn: ✅ Why traditional marketing strategies don’t work for cannabis businesses and how to adapt ✅ How to use SEO and local visibility to drive dispensary traffic and sales ✅ The impact of Schedule 3 rescheduling on cannabis marketing and what it means for the future ✅ Tips for tracking ROI and building sustainable marketing strategies that deliver results

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## Transcript

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