# EP 193: Insights on Why Fractional Leadership Works

Page: https://stenobird.com/podcast/the-cannabis-accounting-podcast-1164143/ep-193-insights-on-why-fractional-leadership-works
Text version: https://stenobird.com/podcast/the-cannabis-accounting-podcast-1164143/ep-193-insights-on-why-fractional-leadership-works.md
Podcast: [The Cannabis Accounting Podcast](https://stenobird.com/podcast/the-cannabis-accounting-podcast-1164143)
Published: 2026-02-27T11:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/dopecfo/episodes/EP-193-Insights-on-Why-Fractional-Leadership-Works-e3flrnc
Audio file: https://anchor.fm/s/97e26c0/podcast/play/116108460/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-26%2F8e70fb65-dd77-c940-09b2-f3a4e04ae6c0.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-cannabis-accounting-podcast-1164143/episodes/ep-193-insights-on-why-fractional-leadership-works
Duration seconds: 3071

## Resource

👉 Finance professionals looking to get into cannabis accounting, check out our free training here: https://go.dopecfo.com/specialized-cfo-yt 👉 Cannabis business owners looking for specialized accounting solutions, check out DOPE CFO here: https://www.dopecfo.us/ In this episode of the Cannabis Accounting Podcast, host Raymond Guns talks with Laurie Parfitt, a Fractional CMO and CEO of LKP Impact Consulting. Laurie shares her journey from working in consumer packaged goods to finding her true calling in the cannabis industry - where she finally finds fulfillment celebrating creativity, problem-solving, and building something new. Laurie also talks about how branding is more than just a logo or tagline... it’s about creating a story that connects with consumers. Ray and Laurie dive into the challenges of building a cannabis brand in a competitive and highly regulated market, with insights on asset-light brands that are becoming popular and allowing companies to grow without spending millions on licenses and facilities. This episode is packed with valuable advice for cannabis owners, operators, and investors. Whether you’re launching a new brand or trying to grow your business, Laurie’s insights on discipline, partnerships, and long-term strategy will help you succeed. If you want to learn how to stand out in the cannabis industry and build a brand that lasts, this episode is a must-listen!

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## Transcript

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