# Why Ticket Prices Change: The Truth About Dynamic Pricing Page: https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/why-ticket-prices-change-the-truth-about-dynamic-pricing Text version: https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/why-ticket-prices-change-the-truth-about-dynamic-pricing.md Podcast: [The Cambridge Marketing Podcast](https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035) Published: 2026-03-13T14:30:48+00:00 Episode link: https://LightBlueMedia.podbean.com/e/why-ticket-prices-change-the-truth-about-dynamic-pricing/ Audio file: https://mcdn.podbean.com/mf/web/75qgvbanabevqx86/Dynamic.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/the-cambridge-marketing-podcast-1276035/episodes/why-ticket-prices-change-the-truth-about-dynamic-pricing Duration seconds: 1524 ## Resource In this episode of the Cambridge Marketing Podcast, ticketing expert Richard Howle, founder of RH Insights, explores the realities of dynamic pricing in live entertainment. Drawing on decades of experience with major productions and events, he explains how pricing balances demand, psychology, fan loyalty and commercial risk, revealing how ticketing strategy underpins marketing and the long-term success of shows. ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-cambridge-marketing-podcast-1276035/episodes/why-ticket-prices-change-the-truth-about-dynamic-pricing/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/why-ticket-prices-change-the-truth-about-dynamic-pricing.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.