# Why SEO Isn’t Enough: AEO and GEO Explained Simply

Page: https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/why-seo-isn-t-enough-aeo-and-geo-explained-simply
Text version: https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/why-seo-isn-t-enough-aeo-and-geo-explained-simply.md
Podcast: [The Cambridge Marketing Podcast](https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035)
Published: 2026-06-12T09:03:00+00:00
Episode link: https://LightBlueMedia.podbean.com/e/why-seo-isn-t-enough-aeo-and-geo-explained-simply/
Audio file: https://mcdn.podbean.com/mf/web/c2uy73gdui5yz6yn/AEO.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-cambridge-marketing-podcast-1276035/episodes/why-seo-isn-t-enough-aeo-and-geo-explained-simply
Duration seconds: 1094

## Resource

In this episode, Rachel Sterling from Identity Digital joins us to explore how search is changing in the age of AI. We discuss the shift from SEO to AEO and GEO, what marketers can do to make sure AI surfaces their content, and why building trust online matters more than ever.

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## Transcript

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