# The Smarter Way to Fix a Marketing Campaign

Page: https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/the-smarter-way-to-fix-a-marketing-campaign
Text version: https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/the-smarter-way-to-fix-a-marketing-campaign.md
Podcast: [The Cambridge Marketing Podcast](https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035)
Published: 2026-05-21T19:57:54+00:00
Episode link: https://LightBlueMedia.podbean.com/e/the-smarter-way-to-fix-a-marketing-campaign/
Audio file: https://mcdn.podbean.com/mf/web/iu93v5x8i64ftshk/Draft.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-cambridge-marketing-podcast-1276035/episodes/the-smarter-way-to-fix-a-marketing-campaign
Duration seconds: 1189

## Resource

What makes a marketing campaign actually fail? Most importantly, how do you fix it? In this episode, Skip Wilson, founder of DRAFT Media Partners, shares his “draft mentality” approach to marketing. The idea is that campaigns are never finished, only improved. A practical conversation on testing, data, remarketing, landing pages, and fixing what’s actually not working.

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## Transcript

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