# The Hidden Psychology of Customer Behaviour Page: https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/the-hidden-psychology-of-customer-behaviour Text version: https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/the-hidden-psychology-of-customer-behaviour.md Podcast: [The Cambridge Marketing Podcast](https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035) Published: 2026-05-14T12:14:55+00:00 Episode link: https://LightBlueMedia.podbean.com/e/the-hidden-psychology-of-customer-behaviour/ Audio file: https://mcdn.podbean.com/mf/web/m9si37dku74xfgjr/CX.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/the-cambridge-marketing-podcast-1276035/episodes/the-hidden-psychology-of-customer-behaviour Duration seconds: 2509 ## Resource In this episode, Si Elliott joins us to explore the psychology behind great customer experience; from behavioural science and customer journeys to friction, trust and loyalty. We discuss how brands can better understand human behaviour to create meaningful interactions that keep customers coming back. Featuring insights from Si’s book Customer Experience Thinking. ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-cambridge-marketing-podcast-1276035/episodes/the-hidden-psychology-of-customer-behaviour/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/the-hidden-psychology-of-customer-behaviour.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.