# Customers First: The Strategy Behind Games Workshop’s Success

Page: https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/customers-first-the-strategy-behind-games-workshop-s-success
Text version: https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/customers-first-the-strategy-behind-games-workshop-s-success.md
Podcast: [The Cambridge Marketing Podcast](https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035)
Published: 2026-03-06T09:07:40+00:00
Episode link: https://LightBlueMedia.podbean.com/e/customers-first-the-strategy-behind-games-workshop-s-success/
Audio file: https://mcdn.podbean.com/mf/web/v9dtzuwc3q63b9w6/Workshop.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-cambridge-marketing-podcast-1276035/episodes/customers-first-the-strategy-behind-games-workshop-s-success
Duration seconds: 2010

## Resource

This week we look at how Games Workshop built Warhammer into a hugely profitable global business by putting customers first. Kiran Kapur speaks with Richard Kendrick about community, lore, retail experience and lifelong fans – and why focusing on the hobby and the people who love it is beating quick wins, cost-cutting and AI hype.

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## Transcript

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