# Why Knowing Is The Entrepreneur's Greatest Advantage

Page: https://stenobird.com/podcast/the-called-podcast-5981748/why-knowing-is-the-entrepreneur-s-greatest-advantage
Text version: https://stenobird.com/podcast/the-called-podcast-5981748/why-knowing-is-the-entrepreneur-s-greatest-advantage.md
Podcast: [The Called Podcast](https://stenobird.com/podcast/the-called-podcast-5981748)
Published: 2026-01-05T11:30:00+00:00
Episode link: https://thecalled.libsyn.com/season-6-episode-1
Audio file: https://traffic.libsyn.com/secure/thecalled/PT_-_CALLED_LEADERS_EP_1_FINAL_AUDIO.mp3?dest-id=1579877
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Duration seconds: 1401

## Resource

Most entrepreneurs think their greatest advantage is capital, connections, talent, or timing. But the builders who endure know something deeper. Knowing is the true competitive edge. In this episode, Touré Roberts introduces Knowing as the internal guidance system that reveals what to build, when to move, who to trust, and how to scale— before the evidence appears . More than instinct or gut feeling, Knowing is divine clarity rooted in identity and alignment with what God already foreknew about your life. You'll discover why entrepreneurs fail from misalignment—not ignorance—and how Knowing produces both speed and accuracy in decision-making. When your knowing aligns with God's knowing, momentum becomes inevitable.

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## Transcript

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