# The Biggest Wins and Misses of Natural Foods in 2025

Page: https://stenobird.com/podcast/the-buyer-s-desk-6300080/the-biggest-wins-and-misses-of-natural-foods-in-2025
Text version: https://stenobird.com/podcast/the-buyer-s-desk-6300080/the-biggest-wins-and-misses-of-natural-foods-in-2025.md
Podcast: [The Buyer's Desk](https://stenobird.com/podcast/the-buyer-s-desk-6300080)
Published: 2026-01-13T14:00:00+00:00
Episode link: https://www.naturalfoodretailers.com
Audio file: https://episodes.captivate.fm/episode/fda2b068-bec5-46fb-ac7e-626662068072.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-buyer-s-desk-6300080/episodes/the-biggest-wins-and-misses-of-natural-foods-in-2025
Duration seconds: 2222

## Resource

In this week’s episode, Director of Purchasing Nick Auzenne returns to the podcast to revisit our 2025 natural trend predictions. Did better-for-you sodas make the big splash we expected? How did whole-food veggie products perform in the market? Join us as we look back on what resonated, and what surprised us.   Plus, stay tuned for big and exciting changes to The Buyer’s Desk throughout January—including new guest hosts and more. 

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## Transcript

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