# Sips, Sets, and Strategy: A Conversation with Jeff Klineman from BevNET

Page: https://stenobird.com/podcast/the-buyer-s-desk-6300080/sips-sets-and-strategy-a-conversation-with-jeff-klineman-from-bevnet
Text version: https://stenobird.com/podcast/the-buyer-s-desk-6300080/sips-sets-and-strategy-a-conversation-with-jeff-klineman-from-bevnet.md
Podcast: [The Buyer's Desk](https://stenobird.com/podcast/the-buyer-s-desk-6300080)
Published: 2026-01-20T14:00:00+00:00
Episode link: https://www.naturalfoodretailers.com
Audio file: https://episodes.captivate.fm/episode/251c093a-ba26-460c-8b91-3e7d48ab7422.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-buyer-s-desk-6300080/episodes/sips-sets-and-strategy-a-conversation-with-jeff-klineman-from-bevnet
Duration seconds: 1583

## Resource

In this episode of The Buyer’s Desk, Angela and Category Manager Kim Route chat with Jeff Klineman, Editor in Chief at BevNET, about the evolving landscape of the beverage industry. They explore the emergence of protein in the beverage space, the challenges of building a N/A set, and merchandising best practices for retailers. Stay tuned for this engaging discussion about the best in beverages! 

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## Transcript

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