# Data Meets Discovery: Spotlight on Women-Owned Brands

Page: https://stenobird.com/podcast/the-buyer-s-desk-6300080/data-meets-discovery-spotlight-on-women-owned-brands
Text version: https://stenobird.com/podcast/the-buyer-s-desk-6300080/data-meets-discovery-spotlight-on-women-owned-brands.md
Podcast: [The Buyer's Desk](https://stenobird.com/podcast/the-buyer-s-desk-6300080)
Published: 2026-03-03T14:00:00+00:00
Episode link: https://www.naturalfoodretailers.com
Audio file: https://episodes.captivate.fm/episode/5d832286-ac8c-4302-b5f9-c25f4063f910.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-buyer-s-desk-6300080/episodes/data-meets-discovery-spotlight-on-women-owned-brands
Duration seconds: 962

## Resource

To kick off International Women’s Month, we’re diving into the data behind women-owned brands in this week’s episode of The Buyer’s Desk!  Join SPINS expert Jim Olson and Senior Category Manager Kim Route as they explore this growing category (up 22% at INFRA stores compared to last year). From The Cycle’s period relief beverages to the vibrant flavors of Fly by Jing, explore the female founders that are reshaping the natural foods industry. 

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## Transcript

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