# BACKSTOCK: The Power of Local Connection with Highland Nutrition Center

Page: https://stenobird.com/podcast/the-buyer-s-desk-6300080/backstock-the-power-of-local-connection-with-highland-nutrition-center
Text version: https://stenobird.com/podcast/the-buyer-s-desk-6300080/backstock-the-power-of-local-connection-with-highland-nutrition-center.md
Podcast: [The Buyer's Desk](https://stenobird.com/podcast/the-buyer-s-desk-6300080)
Published: 2026-07-28T14:15:00+00:00
Episode link: https://www.naturalfoodretailers.com
Audio file: https://episodes.captivate.fm/episode/95a42b8f-2987-4b10-a739-9a5abf05ca8a.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-buyer-s-desk-6300080/episodes/backstock-the-power-of-local-connection-with-highland-nutrition-center
Duration seconds: 1825

## Resource

This episode is brought to you by Ice Cream for Bears. This week, we're revisiting our Common Roots conversation with Vickie Bacon, Owner of Highland Nutrition Center in Highland, IL. Located in a small town with less than 10,000 people, Vickie shares how prioritizing community involvement has cemented Highland Nutrition Center as an important fixture in their community. Plus, learn more about how they’ve leveraged INFRA’s promotional programs to drive sales and deliver value to their customers.

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## Transcript

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