# 2026 Trends Shaping the Natural Channel

Page: https://stenobird.com/podcast/the-buyer-s-desk-6300080/2026-trends-shaping-the-natural-channel
Text version: https://stenobird.com/podcast/the-buyer-s-desk-6300080/2026-trends-shaping-the-natural-channel.md
Podcast: [The Buyer's Desk](https://stenobird.com/podcast/the-buyer-s-desk-6300080)
Published: 2026-01-06T14:00:00+00:00
Episode link: https://www.naturalfoodretailers.com
Audio file: https://episodes.captivate.fm/episode/d356df3f-bb56-46f7-ac53-6fcf9e603e68.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-buyer-s-desk-6300080/episodes/2026-trends-shaping-the-natural-channel
Duration seconds: 1387

## Resource

The Buyer’s Desk is back for another season with thoughtful conversations, fresh takes, and thought leadership in the natural foods industry. Here to kick us off, Jim is joined by Category Manager Kim Route and Promotional Programs Manager Jared Peterson to discuss what 2026 might have in store for the natural channel. From the impact that “MAHA” movement has had consumer health awareness, to the next evolution of the protein trend, to a new era of natural and minimally processed sweeteners, we’ll cover everything you need to know about 2026 trends. 

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## Transcript

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