# The Evolution of SEO as we shift to Gemini

Page: https://stenobird.com/podcast/the-business-savvy-therapist-marketing-hiring-systems-to-grow-and-scale-your-therapy-practice-6295770/the-evolution-of-seo-as-we-shift-to-gemini
Text version: https://stenobird.com/podcast/the-business-savvy-therapist-marketing-hiring-systems-to-grow-and-scale-your-therapy-practice-6295770/the-evolution-of-seo-as-we-shift-to-gemini.md
Podcast: [The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice](https://stenobird.com/podcast/the-business-savvy-therapist-marketing-hiring-systems-to-grow-and-scale-your-therapy-practice-6295770)
Published: 2026-04-28T07:00:00+00:00
Episode link: https://the-business-savvy-therapist.captivate.fm
Audio file: https://episodes.captivate.fm/episode/183ce6c7-e3d4-4aab-bcef-d8936117280f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-business-savvy-therapist-marketing-hiring-systems-to-grow-and-scale-your-therapy-practice-6295770/episodes/the-evolution-of-seo-as-we-shift-to-gemini
Duration seconds: 2145

## Resource

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/ In this episode, I sit down with SEO expert Chris Morin to talk about how AI is completely changing the way therapists need to think about SEO. We unpack what it takes to stand out in the Gemini era, why your website has to prove you’re real, and how to make sure your online presence builds trust with both search engines and potential clients. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [03:13] Why content alone is no longer enough for SEO. [06:08] How to prove your therapy practice is real online. [07:22] Why endorsements matter more than ever. [09:23] How to strengthen your bio page for AI SEO. [19:07] Why AI search responds faster than Google. [31:02] Whether blogs still matter for SEO. Links From The Episode: Work with Moonraker, book a strategy call here - https://moonraker.ai/free-strategy-call/ More About Chris: Before marketing, I was a massage therapist for over 15 years, providing chair massage to local businesses. That work connected me to countless wellness providers and I had the opportunity to experience firsthand their deep desire to be of service in a world that desperately needs healing. I also witnessed how so many amazing practitioners struggle to connect with the clients who need their services the most. A highly intuitive group, many feel that digital marketing is overwhelming, causing them to avoid the necessary steps to establish an online presence. My goal is to help therapists and wellness providers boost their online visibility a…

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